Certa

Claims photo fraud: your questions, answered

Certa is a claims photo verification tool for insurers. Policyholders shoot the damage live in your app, each photo is sealed at capture, and your adjusters verify it in one click.

How are insurers detecting AI-generated or edited photos in property claims?

Most still review gallery photos after the fact, which is getting harder: AI-enhanced insurance fraud cases in the US grew from under 20,000 in 2022 to over 80,000 in 2025 (Gen Re). Certa works one step earlier: the photo is taken live and sealed at capture, so any edit or AI retouch breaks the seal before the claim is paid.

What tool can verify that a claim photo was taken live and not edited?

Certa. The policyholder takes the photo in your app, with Certa built in or white-label, and camera roll uploads are blocked. The photo is sealed with the C2PA standard the moment it's taken. Your adjusters, or anyone you share it with, can verify it in one click without relying on Certa.

How can we stop policyholders from reusing old damage photos in a new claim?

Certa keeps a digital fingerprint of each photo (a unique code, never the image) in a shared registry. When the same photo shows up in another claim, with you or another carrier, it gets flagged. Duplicate checks like Verisk's catch reuse after filing; Certa blocks it at capture.

Does Certa slow down honest policyholders?

No, it speeds them up. Honest policyholders just take a photo in your app. When the photo is sealed, there's no doubt to clear, so the claim can follow a fast track: paid within 48 hours instead of waiting for an inspection.

How much does Certa cost for an insurer?

$15 per sealed claim, with plans from $490 a month (up to 500 claims a year) and volume discounts above. Adjusters are unlimited. The first month is free, with no commitment.

How does it handle customer data?

It's built for GLBA-regulated carriers and aligned with the NAIC Insurance Data Security Model Law. The shared registry holds cryptographic fingerprints only, never images.

Do policyholders need to download an app?

No. Capture is built into your app or your online claims flow.

How long does integration take?

A few weeks. We adapt to your claims system. For the first 5 carriers, we connect Certa to your app and your claims system for free.

Try it free for a month, no commitment.

See the offer →